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Getting slow money right is the digital imperative in financial services.


Explore how the world’s biggest financial companies can drive innovation by getting people, and digital, right.

Digital finance has made it easier than ever to make payments, check balances and access financial data. It is easy to assume that money has never been simpler. But go into any home and spend time with people exploring their finances, and you hear a very different story.

When you ask people about their biggest source of stress, they point to finance and money challenges. Improving the financial well-being of customers is the single greatest competitive advantage available to financial institutions.

Cognizant and ReD Associates conducted one of the deepest examinations of people’s relationship to money in the past 10 years.

While hundreds of research reports discuss the future of finance, few examine or fully understand what digital can do for customers.

The Future of Money

The study uncovered challenges with managing so-called “slow money”—longer term investments—as a key driver of respondents’ financial stress. The findings also reveal great diversity in how people think and feel about money. Customer perceptions are fundamentally misaligned with how financial institutions think about their customers’ money.


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To contend with insurgent competitors, regulatory mandates and demanding consumer requirements, banks must embrace open APIs that enable them to plug-and-play in the digital business ecosystem and reinforce their value proposition amid escalating share-of-wallet challenges.